There have been a lot of events taking place here in the States recently. Sadly, several black American’s have been killed by police in rapid succession these last few months and these events have essentially become “the straw that broke the camel’s back”. This has been a long time coming and I believe that in combination with Covid-19 and many other issues happening recently we, as a country, created a perfect storm for change to some of our policies. Now I will try not to get too political because that is not what you are here for. 

The reason I bring up these events is because as a business owner you have to find ways to work around what is happening and not appear tone deaf. This was something I dealt with both in my own business and in my client’s businesses. So what do you do when things are happening in the world around you that are controversial, but you are a professional and a business? 

I read a quote from Janelle...

“I’m too busy…” 

I hear this phrase a lot! From people who are looking to grow companies, start companies, or even friends of mine just trying to lose weight. This is probably the most common excuse we give as reasons why we can’t start things, follow our dreams, or accomplish goals. Let me tell you right now that I don’t believe in being “too busy”. I understand that you may have a lot on your plate, as a mother and business owner I can tell you right now I have a bunch going on. The thing about the term busy is that it’s not a permanent state of being. At any point in time you can make the choice to not be busy by simply moving commitments around or passing things off to others (even procrastinating a bit).

Think about the last time you were extremely “busy” and something came up that you had to do or that you WANTED to do. Let me give you an example: I have been telling my husband for years that...

For a long time I thought about being an entrepreneur. 

I remember when I was about 16 and Shark Tank the TV show came out. We would watch this show as a family and I even remember watching it in DECA (a high school business club). After watching this show, I kid you not, I would think about what I could invent to become a business owner.

Working for someone else was never in the cards for me. I bounced around from job to job, always looking for something better. Often in the pursuit of money or something that would make me feel whole. I always knew I wanted to help others and even went to college for nursing for a brief stint. Nothing ever seemed to fit, until I got into the world of business finance!

I worked for a company that did business lending and was pretty sure I would work there until I got a degree in Accounting. My plan was to open up my own CPA firm once I had my degree, but for the time being I was right where I wanted to be!

The problem was, after about a...

Do you have an ideal client avatar? 

Most of the people I talk to either don’t have one, or don’t really know what their avatar is. This topic gets talked about to no end and is often used in conjunction with others things you HAVE to do in business. But you know what I’ve noticed? Most of the people telling you that you need to nail down your ideal client don’t really tell you how to do that or why it’s important. So I am here to help you do that today! 

Having an ideal client avatar is important for many reasons but mostly it’s because you need to understand the way that person thinks. In order to sell anything you have to solve a problem and speak to what are called “pain points”, these are things that cause someone stress in life. These pain points need to be strong enough that people will pay money to fix them. For example: if you are a coach and help business owners decide where to go in their business...

Are you hoarding opinions?

One of my favorite quotes is, “opinions are like assholes, everyone has one and chances are they all stink.”

This is something I tell my clients on a pretty regular basis when I catch them getting hung up on the opinion of someone else. I call this opinion hoarding because you are holding on to something that is not helping you and should have been thrown out! I see it happen in lots of the Facebook groups I’m in, people ask for opinions on their pricing, services, and branding. It happens constantly!

Don’t get me wrong there is a time and place for everything, including opinions, but opinions should be reserved for market research on a product or feedback when a customer buys something from you. Getting opinions on things like your pricing from people who could potentially be your customers is like a Grocery store asking customers what they want to pay for their produce. If you give potential customers the...

Everyone is talking about their year in review right now. 

This is something that happens every year but for some reason this time it feels different. I’m not sure if I am becoming more self aware, or if it’s just because my life is so drastically different this New Year in comparison to all the ones before it. However, I wanted to talk about some of the things I learned in 2019. 

The biggest lesson for me in 2019 was patience. Now I know that this is an ongoing lesson and it is repeated often. But if you don’t already know this, I had my daughter the day before Christmas 2018, so 2019 was my first year as a biological mom (I have a wonderful step-son already). As I’m sure you can imagine, having a child requires a whole new level of patience! Lucky for me I am the LEAST patient person in the whole entire world. So needless to say, I struggled severely! 

Not only did I learn patience in my personal life through my daughter,...